News Broadcasting
Aaj Tak announced the winners of Sabse Tez Awards 2023
Mumbai: The wait is finally over. Aaj Tak, (Source: BARC | HSM | 15+ | Wk 49-52’23 | 24 Hrs | Avrg Weekly Gross AMA 000s) has announced the winners of ‘Sabse Tez Awards’ in a special show which aired on 14 January 2024. In a multi-week campaign, viewers had voted for their favourite personalities in five different categories titled Sabse Tez Neta, Sabse Tez CM, Sabse Tez Actor, Sabse Tez Actress and Sabse Tez Cricketer.
Prime Minister Narendra Modi has been voted ‘Sabse Tez Neta’ of 2023. India Today Group chairman and editor-in-chief Aroon Purie and vice chairperson & MD Kalli Purie presented PM Modi with this award during their meeting with him. Earlier, PM Modi was chosen as India Today’s ‘Newsmaker of the Year 2023’. On this occasion, the PM had described the farmers, artisans, athletes and citizens of the country as the newsmakers of this year. Uttar Pradesh chief minister Yogi Adityanath has been adjudged as the ‘Sabse Tez Chief Minister’. After winning this award, UP Chief Minister Yogi Adityanath said that he was deeply grateful to all those who had voted for him.
Bollywood actor Shah Rukh Khan has been chosen as the ‘Sabse Tez Hero’ for 2023. On this occasion, Shah Rukh Khan said, “Like always, I promise that because of this award, I will work even harder and with more dedication to provide you as much entertainment as possible.” The ‘Sabse Tez Actress’ award of 2023 has been given to nation’s heartthrob Deepika Padukone. After winning the award, Deepika expressed her gratitude to Aaj Tak and all the viewers. Indian cricketer Mohammed Shami has been selected as the ‘Sabse Tez Cricketer’ for 2023. After winning the award, Shami said, “I want to thank Aaj Tak and all the viewers of Aaj Tak for choosing me as Cricketer of the Year.”
‘Sabse Tez Awards’ has always managed to capture the nation’s pulse that resonates with millions of viewers. The unique democratic approach to the selection process involves various participation mediums like SMS, WhatsApp, and online voting, thus ensuring that the awards truly reflect the public’s sentiment. The ‘Sabse Tez Awards’ are a testament to Aaj Tak’s commitment to inclusivity and viewer engagement.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
