MAM
Sony’s magic run with Big B continues
MUMBAI: Sony Entertainment Television‘s (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star Plus.
Pumped up by the game show Kaun Banega Crorepati (KBC), Sony races to 271 GRPs, a new peak after a long gap. Star Plus stays ahead by just 21 GRPs and the gap between Sony and Colors widens as shows like Bade Achhe Lagte Hain gain ground.
Sony had reached 270 GRPs more than a year back, but it was like a flash in the pan with the Aamir Khan movie 3 Idiots providing the spike. Sony had moved to an almost eight-year high as it grabbed 270 GRPs for the week ended 31 July 2010, gaining a mammoth 108 points from the trailing week, as 3 Idiots clocked an average TVR of 10.9.
“We are now in a position to sustain our momentum. Our growth has come from a bunch of shows such as CID and Crime Patrol. KBC and Bade Achhe Lagte Hain no doubt spearheaded this movement. With Kuch To Log Kahenge launching on 3 October at 8 pm, we are looking at adding more GRPs,” said Sony Entertainment Television senior vice president and marketing head Danish Khan.
KBC has become the top-rated show with the Thursday episode, featuring Ranbir Kapoor, amassing a staggering 6 TVR. The game show averaged 5.4 TVR and collected 65 GRPs during the week ended 17 September.
Also aiding Sony‘s climb were shows like Bade Achhe Lagte Hain (average TVR of 4), CID and Crime Patrol.
“3 Idiots had helped Sony catapult to 270 GRPs, with a 108 GRP jump from the preceding week. So the fall was equally dramatic. Now the rise is more steady as Sony has seen a 28 GRP gain from the trailing week,” a media analyst said.
Star Plus has shed 15 GRPs to collect 292 GRPs for the week ended 17 September, according to TAM data for the Hindi speaking markets (HSM).Colors descended to 219 points vis-?-vis 233 points it garnered in the previous week.
Zee TV added three points to end the week with 184 GRPs. At number five, Sab stood tight with 124 points as against its last week‘s score of 112.
Imagine TV rose to 75 GRPs, gaining seven points over the preceding week.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
