MAM
Beauty and wellness gurus to stars share their top tips on Audible
Mumbai: This new year, if your goal is to achieve a celebrity-like appearance and prioritise your health and skin, Audible has you covered! You can explore titles from leading experts such as Dr Jaishree Sharad (skincare specialist to Ranbir Kapoor and Jacqueline Fernandez), Vasudha Rai (Mira Kapoor’s beauty and wellness confidante), Munmun Ganeriwal (nutritionist behind Taapsee Pannu’s impressive physique), and Dr Siddhant Bhargava (nutrition consultant to Alia Bhatt and Sara Ali Khan). They share invaluable tips on health, beauty, and wellness through their audiobooks and podcasts on Audible. Check out some interesting tips from their titles highlighted below:
Skincare
The Skincare Answer Book by Dr Jaishree Sharad
She has worked with celebrities like Ranbir Kapoor and Jacqueline Fernandez. With over two decades of mastery in cosmetic dermatology, she unveils the coveted beauty secrets (especially for the winters) that have left celebrities glowing on and off the screen.
. Tip 1: Choose the right moisturiser based on your skin type. “You can choose your moisturiser based on your skin type (dry, oily, combination or sensitive) and the climate. If you have oily skin, choose a water- or gel–based, non-comedogenic moisturiser. If you have dry skin, you need a cream-based moisturiser. If you have acne-prone skin, opt for a water-based moisturiser. If you have sensitive skin, you will need a moisturiser with minimal preservatives and no fragrance” shares Dr. Jaishree.
. Tip 2: Seasonal dryness or oiliness? Use cleansers, choosing a suitable sunscreen, and considering supplements. Addressing concerns like skin peeling despite moisturiser use, Dr. Jaishree sheds light on an essential winter skincare routine saying, “Use non-foamy soap-free cleansers. Avoid washing your face more than once or twice a day. Apply a skin repair cream which contains glycerine and ceramides, thrice a day. Use a mineral sunscreen; Avoid using all active serums till your skin heals. Take supplements of Vitamin E and Omega 3 fatty acids while avoiding exfoliation too.”
Beauty
The Book of Holistic Beauty by Vasudha Rai
She is trusted by none other than Mira Kapoor for that radiant glow! She is a seasoned author and columnist boasting over two decades of expertise in the industry. In this audiobook, Vasudha shares tips on beauty routines and how meditation, nutraceuticals, and gut health affect our skin.
. Tip 1: Take special care of the beauty blind spots – your neck and elbows. “Treat the neck like a second face, using extra serum and creams separately. Apply leftover creams and serums on forearms to elbows. Massage the neck regularly with 25 upward strokes daily. Afterward, massage the sides from under the ear towards the collarbone with a couple of downward strokes for lymphatic drainage.”
. Tip 2: Keep those beach vibes alive! Say no to chemical exfoliants on sun-kissed skin. Vasudha recommends using simple yet effective practices. She asserts, “use a loofah twice a week in the shower to exfoliate the body. Choose oil or body lotion to moisturise while still damp. For rough texture on hips and upper thighs, apply glycolic acid toner before bed. Prescription retinoids also work well, but avoid scrubbing if using chemical exfoliants. If regularly going to the beach, avoid using chemical exfoliants on these areas.”
Nutrition
Yuktahaar by Munmun Ganeriwal
She is an award-winning nutritionist and exercise consultant behind the brilliant physique of stars like Taapsee Pannu and Nayanthara. Over the last 19 years, she has worked to combine traditional Indian foods, ancient Indian yogic practices and Ayurveda principles with gut microbiota study to understand and help fight obesity and other diseases.
. Tip 1: Emphasise the importance of mindfulness in every bite! “What matters most about food is not calories or nutrients, but whether it has been cooked by a human being or a corporation.” Munmun’s wisdom extends beyond mere dietary advice; In her audiobook, she advocates for a mindful and stress-free eating environment. “You have to sit down to eat. This means you can’t eat while walking or standing, and the worst I have come across is lying down and eating. Eat in a clean place that is free from clutter. Avoid taking meals at your work desk, on the bed, on the couch and in your car (you got that right, you shouldn’t drive while eating)” she advises.
. Tip 2: Eat an early dinner. Ensure 12 hours of fasting between that last meal of your day and the first of the next day. Aligning with both ancient wisdom and modern science, Munmun shares her circadian rhythm insights. “Our circadian rhythm expects us to eat during the day when the sun is shining. The first light of morning resets the master clock in our brain, and similarly, the first meal of the morning resets all other organ clocks. By having a hot, herbal drink soon after you wake up, you reinforce the message that it is morning to the clocks in our liver and digestive system,” she explains.
Kya Lifestyle Hai by Dr Siddhant Bhargava
He is the go-to nutrition expert for celebrities like Alia Bhatt, Katrina Kaif, and Sara Ali Khan, has not only cracked the code to personalised nutrition but has also transformed the lives of over 4,500 individuals.
. Tip 1: Rev up your metabolism and curb hunger. Aim for 1 gram of protein per kilogram of body weight. Dr Siddhant Bhargava, in his Audible podcast, simplifies the intricacies of nutrition. Addressing the often-overlooked macro-nutrient protein, he stated, “For every kilogram of your body weight, you are required to consume a minimum 1 gram of protein. Incorporate paneer, pulses, chicken, eggs, fish, soya, milk, curd, etc. in your diet. If you don’t consume enough protein, your body will use your muscles for the same, resulting in muscle loss and a dip in your metabolic rate. If your metabolic rate decreases, losing weight will become tougher because the calorie deficit will also decline.” He concludes with a powerful mantra for boosting metabolic rates, “the more you eat protein, the less it will make you hungry.”
. Tip 2: Master the synergy of nutrition and exercise to unlock optimal results for weight loss. Dr Siddhant shared, “Whenever you’re trying to lose weight, to burn calories, do not do only cardio. You have to be doing a combination of cardio and strength training like gym, yoga, pilates – anything where you’re working against resistance because if you don’t do this, your body will again start burning muscle. Whenever a calorie deficit is created, your body needs to get the required calories from your body itself to burn. Your body can burn either fat or muscle and since fat is a reserve, it is simpler for your body to burn muscle.” He ends by saying that preventing muscle loss is an important part of one’s weight loss journey.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
