MAM
MPS Food to spend Rs 200 mn towards marketing
BANGALORE: Kolkata-based organic and organic enriched food products’ company MPS Food Products (MPS) has planned to spend Rs 200 million towards marketing of its products this fiscal, starting October 15.
The ATL activities include print, TVCs’, radio and outdoor. BTL activities include in-store sampling, in-store displays and events around the products.
MPS products are currently available in the eastern, western, north-eastern and southern parts of India. It has around 200 super stockists, 500 distributors and its products are available at 32000 retail points.
By the end of this fiscal, MPS intends to increase the counts to 500 super stockists, 1000 distributors and availability of its products across 50000 retail points. The print, television, outdoor and radio communications by the company will be area and language specific across the states that its products are available.
For television, MPS plans to use GEC channels – Hindi as well as regional. Two TVCs’ created by Madison’s creative arm BMB have been canned and will go on air soon.
“We will be launching our products in Delhi shortly. We already have our own retail hubs – three in Kolkata, one in Guwahati and one in Bangalore that was opened today. We are planning to take the count to 8 by the end of this fiscal, including one more in Bangalore and one in Mumbai.Based on our expansion plans, we have taken on-board Vertebrand as consultants to help us build the brand across India,” revealed MPS CEO – Marketing Dipankar Sinha while speaking with www.indiantelevision.com.
Besides opening its retail hub, MPS also launched its new range of mixed masala and tomato ketch-up, mixed veg-pickle and mix fruit jam in new sachet packs at Bangalore today.
Media buying is done by MPS‘ internal creative agency Eye Vision.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
