MAM
Colors back to No. 3 as Bigg Boss’ ratings drop
MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the big-ticket reality show dropped, Colors slipped back to the third spot in the Hindi general entertainment channel (GEC) space.
Colors shed 37 GRPs (gross rating points) to collect 218 GRPs during the week ended 15 October, according to TAM data (HSM, C&S, 4+). Bigg Boss 5 managed an average TVR of 1.8 in the second week. In the preceding week, the three-and-a-half hour debut episode had clocked over 30 GRPs.
Star Plus maintained its lead with 292 GRPs, despite losing 12 GRPs. Set, on the other hand, added nine GRPs to close the week at number two with 257 GRPs.
Zee TV continued its downward slide and closed the week with 139 GRPs (last week 142 GRPs).
Sab TV registered 123 GRPs (121 GRPs last week) in the week while Imagine TV was at number six with 64 GRPs (last week 66 GRPs).
Star One (34 GRPs) overtook Sahara One (30 GRPs) once again.
