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Big Street retains OOH mandate for Line II of Delhi Metro till 2016
MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016.
This 10.46 kilometres stretch covers commercial, office, shopping and government office areas of central Delhi through its nine stations – Vishwavidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate, Chandni Chowk, New Delhi, Rajiv Chowk, Patel Chowk and Central Secretariat.
Big Street business head Rabe T Iyer said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs.
Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by Big Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”
RBNL claims that DMRC has already been one of the most successful mandates for Big Street, and especially Line II and Big Street has hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.
With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka) as well as Delhi Metro Airport Express, Big Street claims access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro, the company said.
MAM
Netflix Q1 2026 earnings ad growth and content spending in focus
Streaming giant set to report results on Thursday after walking away from Warner Bros Discovery takeover.
MUMBAI: Netflix is about to hit play on its latest quarterly numbers and investors are hoping the plot thickens in all the right ways. The streaming leader reports its first-quarter 2026 earnings on Thursday, marking its first set of results since it walked away from a proposed takeover of Warner Bros Discovery. That failed bid would have handed Netflix prized franchises such as Game of Thrones and Friends on a silver platter, sparing the costly effort of building its own library. Instead, the company now faces tougher competition from a potential $110 billion Warner Bros-Paramount Skydance combination, should that deal close.
Analysts polled by LSEG expect Netflix to post a 15.5 per cent rise in revenue to $12.18 billion, with advertising contributing $634 million. The company raised US prices in March, a move some believe could prompt an upward revision to its full-year revenue forecast and nudge more subscribers towards the faster-growing ad-supported tier.
Netflix shares have climbed 13 per cent so far this year and are up roughly 26 per cent since the company stepped back from the $72 billion Warner Bros deal. With the merger drama behind it, the spotlight now shifts to how aggressively Netflix can expand its advertising business and live programming.
“We’re kind of entering another phase for the ad business, where they are becoming one of the largest scaled global advertising platforms,” said Gabelli Funds portfolio manager John Belton, which holds Netflix shares.
During the quarter, Netflix beefed up its live slate with a BTS concert streamed from Seoul that drew 18.4 million viewers worldwide and the 2026 World Baseball Classic, which became the most-streamed baseball game globally. Investors are watching for signals that the company will lean further into sports and other live events to fuel ad revenue growth.
The results come at a pivotal moment. Having dodged what could have been a debt-heavy acquisition, Netflix has the freedom and the cash to double down on its core strengths: original content spending and building a robust, scaled advertising platform. Whether the numbers deliver a binge-worthy performance or leave viewers wanting more, one thing is clear: the streaming wars are far from over, and Netflix is determined to keep its crown.
Expect plenty of drama when the figures drop after all, in the world of streaming, every quarter is its own cliffhanger.
