MAM
Ogilvy creates new campaign for Vodafone
MUMBAI: Vodafone India has launched a new campaign to promote the new voice based services on the basic handsets. It also revolves around the thought that a mobile does serve other purposes also apart from just talking and SMSs. The tagline of the campaign is “Kyon ki phone sirf baat karney ki liye nahi hota”.
Conceptualised by Ogilvy, the brand film is produced by Vikram and directed by Bob while Good Morning Films has created the TVC.
The new campaign sees the return of Vodafone‘s representatives of the common man – Irrfan Khan and Prakash Raj (for the southern markets). It has a series of films that bring to light the dilemmas he faces and how a mobile can help him resolve some issues.
“While most of us use smart phones and know the possibilities, there is a huge segment of consumers with basic phones and a lot of hesitancy in exploring other services or even data. So even while it is relevant to them, there is a huge inertia, with the lack of awareness, cumbersome activation process and uncertainty on costs and usage. It‘s only fair that we involve and evolve this audience by giving them information they want without the complications. So, a voice based 123 service makes it easier,” said Vodafone India VP-brand communication and consumer insights Anuradha Aggarwal.
All the services are available through a voice based service from a single number 123, making it easier for consumers to activate them.
“Irrfan Khan and Prakash Raj have long been our partners in the face of common man as the masses associate with them. With a simple narrative style, they explain technology more effectively for our target audience. It‘s all answered on Vodafone. Bas Vodafone par 123 dial karo aur dekho aapka mobile aur kya kya kar sakta hai,” said Ogilvy NCD Rajiv Rao.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
