MAM
Nargis Fakhri is brand ambassador for Van Heusen Woman
BANGALORE: Van Heusen has roped in Bollywood debutante Nargis Fakhri as the brand ambassador for its women‘s range of fashion wear – Van Heusen Woman.
Fakhri, who recently burst on to the Bollywood scene with the movie Rockstar, has been a New York based model. In her first campaign for Van Heusen Woman, Fakhri will feature in the brand‘s range of dresses which is the centre piece of the Autumn-Winter season.
A Van Heusen source says, “Nargis‘ choice as a brand ambassador for Van Heusen Woman brings together key values that work in tandem. The brand is on the cusp of a steep growth and is well poised to extend its appeal to a large western-wear sporting audience, while Nargis‘s career is set to take off equally well.”
Shot by internationally acclaimed photographer Justin Polkey, the campaign sees Fakhri as a go-getter with a wardrobe to boot. She will be seen in lace sheath, stripes, animal prints, florals, paired with unlined blazers, parka jackets, suede coats, offset by oversized belts and maxi envelope clutches.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
