MAM
Unstop expands globally, teams up with HR Tech for early talent revolution in the Middle East
Mumbai: In a landmark move set to transform the landscape of early talent acquisition and engagement in the Middle East, hrtech, a premier HR Technology Solutions and Analyst firm, has joined forces with Unstop, a talent discovery, community engagement and hiring platform for students and freshers, where talent meets opportunities. This strategic partnership is poised to reshape how businesses in the rapidly evolving Middle Eastern market discover and engage with emerging talent.
This alliance leverages hrtech’s deep market insights and consulting prowess alongside Unstop’s cutting-edge platform, offering enterprises and startups in the Middle East a unique solution for engaging and hiring early talent. The collaboration is uniquely positioned to bridge the gap between the region’s emerging talent and its burgeoning business sector, fostering a vibrant ecosystem encompassing Early Talent, Colleges, and Recruiters.
Unstop founder Ankit Aggarwal, expressed his enthusiasm about this collaboration, stating, “Our alliance with hrtech is more than a partnership; it’s a commitment to the Middle East’s future leaders. Unstop is dedicated to being an unstoppable force in talent development, and with hrtech, we are set to revolutionize how the Middle East discovers and nurtures early talent, aligning with our vision to provide innovative and localized solutions.”
hrtech founder & CEO Sriram Iyers shared his excitement about the partnership, saying, “Partnering with Unstop, renowned for their dynamic approach to talent engagement, marks a significant milestone in our mission. We are eager to redefine the HR landscape in the Middle East, confident that our combined expertise will introduce groundbreaking HR solutions tailored to the unique dynamics of this vibrant region.”
This partnership is more than a collaboration; it’s a catalyst for change in the Middle Eastern talent landscape, promising to bring innovative solutions and new opportunities to the region’s burgeoning workforce and dynamic business environment.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
