Movie Channels
Star Gold’s brand portfolio captivates millions of viewers: #1 Movies Network of 2023
Mumbai : Disney Star Network, India’s one of the leading TV network has capped off another remarkable year, with its six Hindi movie channels – Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies and Star Gold Select ending the year 2023 on a winning note as the #1 Hindi Movies Network on TV. These channels have together garnered an impressive market share of 25 per cent in the Hindi Movies channel space.
Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee said, “We are happy to conclude another remarkable year as the #1 Hindi Movies Network in the country. The success of our Hindi Movies Portfolio lies in our content strategy to deliver top-notch entertainment to our viewers. Our diverse mix of movie channels encompass an unmatched variety of films ranging from the premieres of the biggest blockbusters to high-concept movies with relevant social messages and timeless classics, collectively reaffirming our position as the preferred destination for exceptional cinematic experiences on television. We look forward to continuing our commitment to entertaining viewers with the choicest of exciting and engaging Hindi cinema across genres,”
Backed by a clear brand promise, Disney Star’s Hindi Movies Network has an impressive collection of differentiated brands, each of which enjoys leadership in their respective segments. Star Gold, the go-to destination for Premieres of Blockbuster movies dominated the year once again by airing 3 out of the top 4 World TV Premieres It has consistently aggregated an impressive average reach of 79 Mn viewers every week, closing the year as the highest reach platform and the leader in the Pay Movies category. The channel’s promise of presenting TV premieres of the latest mega blockbusters continued in 2023 with movies like Pathaan, Brahmāstra: Part One – Shiva, Rajini The Jailer and Ram Setu.
Star Gold 2, the twin channel of Star Gold, is the second-highest reach platform on TV aggregating an average of 72 Mn audiences every week, consolidating Star Gold’s position as the No. 1 Hindi Movies Network in India.
Star Gold Romance, India’s only channel exclusively dedicated to the romance genre launched on March 23. With movies such as Dilwale Dulhania Le Jayenge, Dil Toh Pagal Hai, Mohabbatein, 2 States, including highly acclaimed movies from South such as Sita Ramam & Fidaa and iconic titles from Hollywood such as Titanic, Disney’s Aladdin & Cinderella, and Star Gold Romance has won the hearts of audiences offering a unique space for love, warmth and feel-good romance.
Star Gold Thrills was the most disruptive and successful channel launched in 2023. It has curated high-octane movies from genres like Thrills, Action & Adventure, Sci-fi, Horror and dubbed these movies in Hindi. Through this, it has introduced India to Hollywood’s world-class entertainment. The channel has notched up 57 per cent of male viewership, highest in its category. A well-rounded portfolio of franchises such as Marvel Studios’ Avengers, 20th Century Studios’ Avatar, Godzilla and The Chronicles of Narnia, has kept the viewers on the edge of their seats.
Star Utsav Movies is amongst the leading movie channels on DD Free Dish with blockbuster movie premieres like Ram Setu, Cuttputlli and Babli Bouncer. The channel is also home to the biggest Bollywood movies like Laxmii, Rowdy Rathore, Singham, Total Dhamaal and Chup Chup Ke.
With a robust value proposition and star-studded portfolio, Disney Star’s Hindi Movies network continues to entertain 378 million viewers (monthly reach) with top-quality entertainment and continues to be the preferred destination for movies on television.
Source:
[1] BARC | HSM U, MF 15-50 ABC | TV | 2023 | AMA (Mn)
[2] BARC | HSM U, Univ | 2023
[3] BARC | HSM U, Univ, TV + OOH* |2023
[4] BARC | HSM U, MF 15-50 ABC | 2023
[5] BARC | HSM U, Univ, TV + OOH* | 2023
[6] BARC | HSM U, Univ, Week 16-52’23
[7] BARC | HSM U+R | Universe | TV+OOH* | Week 49-52’23 | Cum Rch (Mn)
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
