MAM
Big FM appoints Vivek Malhotra as marketing head
MUMBAI: Reliance Broadcast Network Limited (RBNL), has roped in Vivek Malhotra as the head of marketing for its radio brand Big FM.
He moves from Bloomberg UTV where he was Sr.VP- marketing, PR and research of the English business news channel.
At Big FM, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.
RBNL said in a statement, “We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business.”
Malhotra added, “I am really excited about my new role at RBNL”
He has worked across diverse business environments. Prior to Bloomberg UTV, he has also worked with Media Content and Communication Services (MCCS) and TV18.
MAM
NDTV appoints Siddharth Narula as revenue head
25+ years media veteran to lead monetisation for NDTV 24×7 & Profit Brand Studio.
MUMBAI: NDTV just hired a revenue rainmaker because when trust meets commerce, even the newsroom needs someone who can make headlines profitable. NDTV has appointed Siddharth Narula as revenue head for NDTV 24×7 and NDTV Profit Brand Studio. With more than 25 years of experience in media and digital revenue leadership, Narula brings expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-driven growth models.
His career spans senior roles including chief revenue officer at Zee Digital (overseeing OTT, web, social and publishing revenue) and chief revenue officer at Culture Machine (managing digital businesses across India, North America and APAC). Earlier assignments at The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony and NDTV have given him strong grounding in broadcast strategy, digital transformation and integrated brand solutions.
In his new role, Narula will drive revenue strategy, premium partnerships, integrated storytelling solutions and scalable monetisation frameworks aligned with NDTV’s journalism-first ethos.
NDTV CEO and editor-in-chief Rahul Kanwal said, “As we scale NDTV 24×7 and NDTV Profit Brand Studio, revenue streams must be as intelligent and purposeful as our journalism. Siddharth brings the experience required to build long-term, innovation-led brand conversations that add value to our viewers.”
Narula commented, “NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships. My focus will be on creating revenue frameworks that are future-ready, data-informed, and aligned with the integrity of the newsroom.”
The appointment comes as NDTV sharpens its focus on English news and business offerings, emphasising integrated brand partnerships and platform-native growth in an evolving media landscape.
In a news business where trust is currency and attention is gold, NDTV isn’t just reporting the story, it’s hiring someone to make sure the story keeps paying the bills.
