MAM
Cadbury India sweeps away Client of the Year Effie Award 2011
MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year.
Cadbury India pocketed Golds for three of its campaigns in consumer products-beverages/drink, confectionary and food category. The campaigns were- ‘Shubh Aarambh‘ for Cadbury Dairy milk, ‘Iss Diwali Aap Kise Khush Karenge‘ for Cadbury celebrations and ‘Meal time Meetha!‘ for Cadbury dairy Milk. It also won gold for ‘Shubh Aarambh‘ for Cadbury Dairy Milk in Integrated Advertising campaign category.
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It won silver metals for ‘Twist, Lick, Dunk Oreo‘ campaign for Cadbury Oreo and ‘Iss Diwali aap lise khush karenge?‘ campaign for Cadbury Celebrations.  |
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Vodafone collected two Golds for the campaign ‘BlackBerry for Everyone‘ in Services: telecom and related products and integrated advertising campaign categories. Its Silver came in from ‘Vodafone Super Zoozoo-Coming from behind‘ campaign while the Bronze came in from ‘Vodafone-winning the Indian mobile number portability battle‘ campaign.
Number 3 spot winner HUL won its Gold from Dove‘s ‘Ambush the Ambush‘ campaign created by O&M. It collected its Bronze metals from ‘Walking the tight rope‘ campaign for Pond‘s Dreamflower talc, ‘Lifebuoy Superfast Handwash‘ campaign for Lifebuoy, ‘Jammy Art‘ campaign for Kissan Jammy and ‘3 Roses believers (Fans) v/s Non-believers (Hero) campaign for Brooke Bond 3 roses.
Pepsi took away the Grand Effie for ‘Change the game‘ campaign. It also won for the same campaign in Integrated Advertising Campaign category.
Ceat bagged Gold for ‘Be Idiot Safe with Ceat Bike tyres‘ campaign for Ceat Gripp (category- consumer durables- automobiles and auto parts, two wheelers and auto related) and a Silver for the same campaign in integrated advertising campaign category.
Idea Cellular won a Gold for ‘No Idea, get Idea-MNP‘ campaign and a Silver for ‘Languages‘ campaign, both in Services: Telecom and Related Products category.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
