MAM
Ormax launches ‘Characters Andhra Loves’
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for Telugu GECs.
According to the study, the most popular fiction character is RK Naidu (Mogali Rekulu), while that in non-fiction is Sai Kumar (Wow).
The first edition of Characters Andhra Loves was conducted in November 2011. The report also lists the top characters by gender, age, SEC and market segments.
Ormax Media CEO Shailesh Kapoor said, “Our Hindi GEC product Characters India Loves (CIL) is extremely popular amongst broadcasters, production houses, media agencies and advertisers. Telugu GEC is a big market, and extending CIL to the Andhra Pradesh market was a logical move.”
Naidu leads the list with a share of 26 per cent, followed by Anandi (Chinnari Pelli Kuthuru) and Munna (Mogali Rekulu) at second and third place respectively.
Kumar (Wow) tops the ranks among the non-fiction characters with 22 per cent share, followed by Roja (Modern Mahalakshmi) and Suma (Bhale Chance Le).
The CAL study was conducted among a sample size of 800 respondents in four cities – Hyderabad, Vijayawada, Warangal and Nellore. The target group for the study were males and females, 15-44 years, SEC ABC.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
