Animation
Vh1 announces the launch of ‘Vh1 AniNation’
Mumbai: Vh1, Viacom18’s and India’s leading international music and English entertainment channel has announced the launch of ‘Vh1 AniNation’, a first-of-its-kind innovative, diversified content segment for anime enthusiasts. Catering to the burgeoning fandom across the nation, Vh1 AniNation will serve as an exciting platform that fuses visually stunning animation, engaging community discussions, and a curated musical experience, to celebrate the rich cultural tapestry of Japanese anime.
Speaking on the launch, Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Vh1 has always been a trendsetter when it comes to showcasing emerging pop-culture trends. With Vh1 AniNation, we’re betting on the immense potential of Anime with its compelling storylines, genres, music, and characters – thereby giving our viewers another solid reason to tune into Vh1.”
Vh1 AniNation will offer fans an immersive experience including AniBites, AniPinion, and Ani-Music. AniBites will provide viewers with snackable, high-energy entertainment with anime cartoons featuring a diverse cast of characters, varied themes and genres, and unique animation styles. To make anime more accessible and foster a sense of community amongst passionate anime fans in India, AniPinion will feature influencers and celebrities discussing opinions and perspectives while reviewing new anime. Ani-Music on the other hand will feature a playlist that will shine a spotlight on the genre’s iconic composers, musicians, and soundtracks, keeping in mind the powerful connect anime music has with its fans.
The IP will be further amplified with a robust 360-degree marketing plan, that will cater to fans and fortify consumer engagement with innovation.
Join the cultural celebration that invites viewers to explore the world of Japanese anime in the vibrant and dynamic universe of Vh1 AniNation.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
