MAM
Meridian Communication bags Voltas AC’s creative mandate
MUMBAI: Ogilvy & Mather’s Bangalore-based full service agency, Meridian Communication, has won the creative duties of Voltas AC.
The account was earlier handled by Publicis Capital.
Five agencies participated in the pitch.
Meridian Communication Sr.VP Chandana Agarwal said, “The clients were quite happy with the presentation that we gave. This helped us win the account.” She, however, refused to disclose the size of the account.
The media agency for Voltas is Lintas.
Founded in 1954, Voltas offers engineering solutions for a wide spectrum of industries in areas like heating, ventilation and air conditioning, refrigeration, electro-mechanical projects and indoor air quality.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
