MAM
Lowe Lintas launches new TVC for Tanishq
MUMBAI: Lowe Lintas has launched a new TVC for Tanishq Glam Gold.
The 75 seconds TVC aims to pitch gold as a fashionable material for the Indian women keeping in mind Tanishq‘s values.
Prashant Issar has directed, while Tubelight Films has produced the TVC.
The TVC depicts a story between a bride-to-be and her friend. During her sangeet it starts raining thereby potentially ruining the day. Seeing her friend in distress, the lead goes out of her way and turns this rain spoiled event into a merriment filled rain dance party. The film ends with the bride and her friend exchanging glances with the former acknowledging her friend‘s generous act.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
