Brands
NuNectar Super Vita: Combatting hidden hunger in kids
Mumbai: NuNectar Super Vita is a micronutrient-packed health drink designed for kids. Rigorously tested by an NABL-accredited lab, Super Vita addresses the issue of hidden hunger, a micronutrient deficiency in children highlighted by several research studies over time.
NuNectar Super Vita stands out as a game-changer, boasting 40 essential nutrients crucial for kids’ growth. Unlike many alternatives, it goes beyond the ordinary by eliminating refined sugar, opting instead for natural jaggery, making it a must-have for children aged 4 and above. This delicious health drink not only nourishes but also delights young taste buds with its delicious Swiss Chocolate flavour.
The secret behind Super Vita’s success lies in its three super grains – wheat, barley, and bajra – providing an extra boost of goodness. This health drink is launched at a crucial time, as reports in the public domain highlight that kids in India are at risk of deficiency in vital micronutrients like Vitamins (A, D, E, B), Iron and Zinc. Super Vita aims to combat this ‘hidden hunger’ in kids by delivering significant amounts of essential nutrients.
Formulated to bridge nutritional gaps, Super Vita supports up to 100 per cent of daily vitamin C, 80 per cent of daily calcium and up to 50 per cent of daily iron requirement for kids.
NuNectar Foods is on a mission to redefine nutrition and taste in everyday foods. The founder of NuNectar states, “Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise in India, the importance of healthy eating cannot be overstated.”
Super Vita is more than just a health drink; it’s a powerful source of 40 essential nutrients fueling muscle and bone growth, bolstering immunity, and supporting brain function and physical energy. With a no-junk approach, Super Vita champions a commitment to health, free from preservatives or artificial colours.
For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.
To know more about the health benefits provided by this power-packed health drink, visit https://nunectar.in/
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
