MAM
Volkswagen, Ministry of Tourism join hands for Clean India campaign
MUMBAI: European passenger car manufacturer Volkswagen in association with the Ministry of Tourism has kick-started its Clean India campaign. As per the plan, every year 9 January will be marked as ‘Clean India Day‘.
The inauguration of this campaign was held at the India Gate in New Delhi today.
The car manufacturer had launched “The Think Blue campaign” in India in March last year.
Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign, the company said.
Volkswagen Group Sales India member of Board and director, Volkswagen Passenger Cars Neeraj Garg said, “Ever since the launch of our Think Blue campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw.”
He added, “Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism‘s campaign of ‘Clean India‘. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue for a beautiful India.”
About Think Blue. campaign:
It is a firm feature of Volkswagen Brand‘s ecologically sustainable activities. Volkswagen connects innovation and responsibility for the environment by acting as a unit. While the Brand stands on three main pillars of Valuable, Innovative and Responsible, Think Blue. stands on the pillars of ‘Solution, Individual Behaviour and Involvement.‘
The key contributors to the Think Blue. credibility mindset is the Brand‘s low emission, fuel saving products under the umbrella brand of BlueMotion Technologies. BlueMotion Technologies is a range of innovations and refinements that help save fuel and money without taking the fun out of driving.
About Volkswagen:
Volkswagen, a leading carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, New Beetle, Touareg and the Phaeton in India.
Press Contact:
Volkswagen Group Sales India Private Limited:
Snehal Kurup / Gagan Mangal
Snehal.kurup@volkswagen.co.in / gagan.mangal@volkswagen.co.in
HANMER MSL
Glen D‘Souza / Arun Thankappan
glen@hanmermmsl.com / arun.thankappan@hanmermsl.com
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
