MAM
Mahindra initiates multi-media campaign with Duro DZ launch in South India
BANGALORE: Mahindra Two Wheelers Ltd (Mahindra 2 Wheelers) from the Mahindra group has kick-started a multi-media campaign to promote its new 2 wheeler – Duro DZ.
Following the launch of the Duro DZ in Andhra Pradesh and Kerala starting 7 January, Mahindra launched the scooter in Bangalore and rest of Karnataka today. Duro DZ is to be launched in Tamil Nadu tomorrow.
“South India along with West India constitutes almost 80 per cent of our two wheeler market. Once the South India launch is completed, we will be launching the Duro DZ in the western part of the country followed by rest of India by March of this year,” said Mahindra 2 Wheelers Vice President of Sales & Customer Care Dharmendra Mishra, while speaking to www.indiantelevision.com.
A multi-lingual TVC by Interface featuring Bollywood diva Kareena Kapoor has been on air since the past few days on the prominent channels in the four southern states. The TVC is being aired on a number of Sun Group channels in all the four southern states, it is being aired on the three Star Network channels in South India – Vijay TV(Tamil), Suvarna (Kannada) and Asianet (Malayalam), as well as the channels from the TV9 group in these languages, besides Zee Kannada and Telugu and ETV Telugu, Kalaignar TV among others.
Mahindra 2 Wheelers has also booked spots on all the Radio Mirchi stations in the four southern states, as well as a few Red FM stations. In Bangalore, it has also signed on Radio One for Duro DZ jingles. Print media – mainly newsprint is included in the media plans and the company is looking out for prominent outdoor locations in at least five principal towns and cities in each of the four states.
The company is looking to up its volumes by around four times over the next few days in South India with the Duro DZ reveal company sources.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
