MAM
KDD India awards media biz to MediaCom
MUMBAI: MediaCom has bagged the media duties of KDD India following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office.
KDD India is a part of KDD Kuwait, a leading manufacturer and distributor of food and beverage products in the Arabian Gulf.
MediaCom Bangalore GM Anita Devraj Mookerjee led the pitch for the company. Mookerjee said, “It was a very competitive playing field and our innovative and differentiated thinking set us apart. We believe our product offering will add value to KDD India’s business and our knowledge in the category will be further enriched by working with KDD India.”
Based in Kuwait, KDD is a 50 year old company. It has about 160 products falling into the dairy, juice, ice cream, and culinary categories. They are sold across the Gulf and the Levant.
MediaCom India, a part of GroupM, is one of the fastest growing media agencies in the country. It won the Grand Emvies in 2011 for the “Talking Newspaper” innovation it they did for Volkswagen.
MediaCom also manages businesses of Procter and Gamble, Skoda, Audi, Dell, Shell, Wrigley, Revlon and MakeMyTrip.com among others.
