MAM
Microsoft Advertising launches Global Creative Storytelling Contest
MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world, including India, to submit a campaign idea for a brand or nonprofit of their choice, using Microsoft Advertising‘s storytelling platforms.
Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a “key business challenge” for that organisation‘s 2012 or 2013 calendar year. The contest does not judge work that has already been executed and challenges marketers across the globe to tell a brand‘s story using Microsoft Advertising technology and solutions including MSN, Mobile, Windows Live, Xbox and Messenger to solve real marketing challenges.
Microsoft India country director advertising and online Neville Taraporewalla said, “At Microsoft Advertising, we have initiated this contest to highlight the wider focus of the business which is to help brands step back from the clutter and put storytelling back at the heart of marketing. We strive towards providing an International platform to the enormous amount of talent residing in India and are confident that entries from India will be innovative and engaging.”
Y&R global chief executive Officer David Sable added, “It is all about inspiring digital marketers to take their discipline back to its roots by developing fresh ideas that focus on reaching a target audience with a powerful story. We encourage anyone with a knack for great storytelling and a creative brain to pair up and throw their hat into the ring.”
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
