MAM
Lafarge awards creative duties to Rediffusion-Y&R
MUMBAI: Rediffusion Y&R has won the creative duties of East Indian cement brand Lafarge India, following a multi-agency pitch..
Ogilvy is the incumbent on the business.
TME-MPG Combine, the media arm of Rediffusion-Y&R, handles the media duties for the brand.
Lafarge India senior vice-president marketing Madhumita Basu said, “It‘s a challenging environment for the cement industry. We look forward to Rediffusion-Y&R bring in fresh ideas and market understanding that can help Lafarge India reach new heights.”
The duties of the agency will include conceptualising ideas, creating a communication strategy and developing modules, designs and work plans to help Lafarge India enhance its communication.
Rediffusion-Y&R president D Rajappa said, “We look forward to building and developing the brand further in India and partner the company to achieve its marketing goals.”
Lafarge has three products — Lafarge Concreto, Lafarge Duraguard, and Lafarge PSC. The company also offers guidance to home builders through the Lafarge Home Building Centre.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
