MAM
Percept/H creates new TVC for Good Morning International Tea
MUMBAI: Percept H has conceptualised a new TVC for Good Morning International Tea.
The new TVC is a morning scene of a couple making their morning cup while dancing in synchronized movements. The sensuality between the dancing couple is matched with the making of the tea. The metaphor of a good morning is matched when the couple takes their first sip opening their eyes to a nice sunny morning. The music is a mix of tango and salsa with that hip swaying liquid feel.
Percept/H CCO Ryan Menezes said, “Everybody wants to wake up to a good morning. Which is why the couple in the film wake up only when they sip the tea. Good Morning International Tea is not an ordinary tea, it‘s made with a lot of passion, and we wanted to portray that same passion in the tea making ritual shown in the film.”
The film is made by Bang Bang Films, produced by Natasha Malhotra and directed by Siddarth Sikand.
Good Morning International Tea executive director – sales and marketing Parag Desai said, “I felt that this would be a perfect showcase for Good Morning International Tea, one of our most premium blends. Just watching the film will give the audience a sense of how great the tea is – and make them want to not just try it but also make it! “
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
