Brands
Chumbak launches Luggage in association with Assembly Luggage
Mumbai: Here’s a reminder for your next holiday. Keeping up with travel & experiences becoming an integral part of Chumbak consumer’s lifestyle, the brand launches its all-new limited-edition luggage range in collaboration with Assembly Luggage.
With a state-of-the-art build quality, the luggage range from Chumbak is a perfect blend of function with form. In classic Chumbak style the eclectic designs on the luggage feature playful paisleys, tuskers and tropical motifs. The range includes trolley luggage in travel friendly sizes, with organisers and a stress free 5-year warranty to set you free while you’re on the go.
Speaking of Chumbak, co-founder & director of product & design Shubhra Chadda, said, “Travel has always had a special place in my heart and we’re extremely excited about the category. Our consumers today are travelling more than ever, they’re taking keen interest in the quality and look of their luggage and we’re thrilled to be able to cater to them with this new launch. It feels great to be associated with a homegrown brand and a category leader like Assembly luggage for this launch, and we’re looking forward to a good innings together”.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
