MAM
Ohana Media announces launch for Indian advertisers
MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the Indian market.
The Ohana Social Benchmark provides benchmarking for top Indian e-commerce companies to help compare both quality and quantity of their social marketing efforts. The Ohana Social Analytics solution allows social media marketers and community managers to measure return on social marketing investments, save time and demonstrate success to the management without spending enormous amount of time.
Ohana-Media COO Shameek Chakravarty said, “We are providing a windshield to marketers rather than just a rear view mirror. We work with a lot of customers in audience management, behavioral targeting and specialised advertisement campaigns. We find that clients face difficulty in understanding what content and actions work; what to measure on social media; how they compare against their competition and how to save time and effort in aggregating and reporting on an ongoing basis”.
ReadyPulse president Srinivas Penumaka said, “We are excited to partner with Ohana Media to bring our innovative Social Benchmark and Social Analytics solutions to the Indian market. At ReadyPulse, we believe that brand advocacy and audience quality can make or break the social marketing success of any business. We see even awesome marketers have focus on community size and audience acquisition through advertisements and marketers are realizing that such focus is not sustainable unless they figure out how to convert passive audience to loyal followers.”
The Ohana Social Benchmark provides comparisons of Indian e-commerce companies on both Facebook and Twitter. It calculates Brand Audience Value of each brand in the Social Benchmark, which reflects the contribution, consistency and community presence specific to the brand. By comparing with different brands on Brand Audience Value and associated measures of engagement, the community effectiveness can be determined and marketers can figure out if their social marketing efforts are resulting in sustainable results.
The Ohana Real-time Social Analytics solution provides real-time view on what’s happening in a brand’s ecosystem and its competitors’ ecosystem. It provides integrated scoring for audience, content and activity and help compare against competition in real-time.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
