MAM
Vodafone top recalled brand during IPL 4
MUMBAI: Vodafone, Pepsi, Coca-Cola, and Hero Honda are the top recalled brands during IPL season 4, according to Ormax Media’s Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC),
Ormax Media released topline findings of Day After Cricket for IPL season 4, while announcing the launch of the research for IPL 5.
The table below lists the top brands recalled by the viewers in the day-after recall research conducted during the fourth edition of the IPL.
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Top 10 Brands Recalled (IPL 4)
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|
Rank
|
Brand
|
|
1
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Vodafone
|
|
2
|
Pepsi |
|
3
|
Coca Cola |
|
4
|
Hero Honda |
|
5
|
Airtel |
|
6
|
Tata Docomo |
|
7
|
Kingfisher |
|
8
|
Idea |
|
9
|
Volkswagen |
|
10
|
Nokia
|
The top 10 most liked campaigns or promotions in IPL 4 are listed in the table below.
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Top 10 Most Liked Campaigns (IPL 4)
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|
Rank
|
Brand
|
|
1
|
Vodafone
|
|
2
|
Cadbury Dairy Milk |
|
3
|
Coca Cola |
|
4
|
Tata Docomo |
|
5
|
Volkswagen |
|
6
|
Thums Up |
|
7
|
Glucon D |
|
8
|
Hyundai |
|
9
|
Hero Honda |
|
10
|
Kingfisher
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Top five innovations with the highest brand recall for the sponsor were Karbonn Kamaal Katch, Maxx Mobile Strategic Time Out and Kingfisher Third Umpire Decision, Kingfisher Fair Play Award and DLF Maximum respectively.
Day After Cricket for IPL 5 will be conducted in two phases. The first phase involves daily day-after tracking of Ad Recall, Ad Likeability & Innovation Sponsor Recall. The second phase is the post-event association effectiveness measurement phase, customised for a brand.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
