MAM
DY Works appoints Ashita Sarin as SGM -Marketing
MUMBAI: Brand strategy and brand design firm DY Works has appointed Ashita Sarin as senior general manager– marketing.
Sarin‘s last stint was with Landor Associates where she was working as senior client manager.
Based in Mumbai, she will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle East.
DY Works president Alpana Parida said, “DY Works has always endeavoured to tread new paths in the world of brand building. Ashita brings to the table vast experience across industries in Indian and international markets. We are confident that with her leadership DY Works will actively grow new client base and expand our existing relationships in India and abroad.”
On her new role Sarin added, “To work with HUL as a customer and to be able to deliver value to them consistently is a challenge as well as a huge opportunity. I look forward to partnering with the clients in understanding Indian consumer behavior and bring my experience to make the brand building exercise more successful.”
Sarin comes in with over seven years of client management experience. She has worked on brands like Procter & Gamble, American Express, Tata Group, Mahindra & Mahindra, Taj, Cafe Coffee Day, Tata Realty and Infrastructure Limited, and Hindustan Construction Company.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
