MAM
Archita Jasani joins V Hunt Digital Media as a chief operating officer
Mumbai : V Hunt Digital Media announced the recent appointment of Archita Jasani as the chief operating officer (COO). In her role, Archita will spearhead the business and distribution strategies of the ChanaJor app along with key brand functions contributing to the growth and development of the platform.
Archita brings with her more than 20 years wealth of experience from her extensive career in the media and entertainment industry, a remarkable track record in leading successful initiatives at prominent organizations such as Eros Now, Hungama, and the Times Group. Her proven expertise in international partnerships, cutting edge deals and revenue driven focus aligns seamlessly with the vision and goals of ChanaJor.
As COO, Archita will work closely with founder Pratap Jain and will play a pivotal role in establishing ChanaJor as a one stop destination for snackable entertainment content. Her leadership skills and strategic acumen are expected to elevate the company’s position in the rapidly evolving digital entertainment space.
In addition to her professional achievements, Archita holds affiliations with multiple media council organisations, further underscoring her industry insights, extensive network and her belief in elevating women to leadership roles. Her knowledge, leadership, and industry experience are expected to contribute immensely to the continued success and excellence of ChanaJor.
ChanaJor is a Hindi SVOD channel that has experienced exponential growth, boasting the fastest-growing subscriber base and viewership. The platform offers a diverse range of snackable entertainment titles and content across genres such as comedy, crime, thriller, suspense, and exclusive international drama shows in localised language.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
