MAM
Mediacom concludes exclusive advertising deal with Perform
MUMBAI: Leading global media agency Mediacom and international sports media group Perform have announced a three month deal that will see Mediacom brands receive 100 per cent share of voice across the livesport.tv content on connected TV sets.
The deal will see Mediacom represented brands such as Lucozade, Audi, EA and Bose retain exclusive sponsorship and in-stream advertising around Livesport.tv‘s video on demand content in the UK across all connected TV devices.
Livesport.tv is Perform‘s global destination for official live and on demand sports video which recently launched as an application on LG‘s Cinema 3D Smart TV and is due to launch on additional devices in the coming months.
The Livesport.tv application features news and highlights content from a number of leading sports competitions including European and South American football leagues, World Snooker, Australian Rules Football, PSA Squash, Mixed Martial Arts, Handball, Darts, Hockey, Tennis, Rugby Union, Rugby League and Pool plus a number of one-off box office sporting events from sports such as Boxing.
Mediacom Associate Director, Futures & Implementation Graeme Hutcheson commented, “Perform have developed a really exciting proposition in the connected TV space. Being the leading provider of on demand sports content on this platform is both an enticing prospect for consumers but also an exciting space for advertisers to exploit. We are looking forward to working closely with Perform to explore the myriad of opportunities this constantly evolving area has to offer.”
Perform Media Sales MD Jamie Wilson added, “At Perform we pride ourselves in having some of the best sports content available online and this marks a very exciting evolution in our digital sports media offering. We already reach millions of sports fans across online, mobile and social platforms and this reinforces our strategy to make our content available where and when the fans want it.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
