Hindi
YRF in 3-film deal with South Africa’s Avalon Group
MUMBAI: South Africa’s oldest and largest independent cinema exhibition and entertainment company, Avalon Group, has signed a three-film slate deal with Yash Raj Films.
Both Avalon CEO AB Moosa and Avtar Panesar, head of the international distribution arm of YRF, said the films will feature Bollywood star power.
Moosa said the movie slate will be blockbusters. “We are having Salman Khan in the first release, Shah Rukh Khan in the second and Aamir Khan in the third,” he added.
The treaty enables productions from both territories to qualify for the incentives available in each country for homegrown content producers. It is designed to enable collaborations between producers from both countries.
“The slate agreement with Avalon was concluded at the right time when South Africa strengthens their relations with Ireland,” commented Panesar.
As far as the treaty with Ireland is concerned, South Africa has attracted recent international productions as Chronicle, Safe House and Dredd. It already has similar arrangements with Canada, Germany, Italy, the UK, France, Australia and New Zealand.
Signing the treaty on Sunday were South Africa‘s minister of arts and culture Paul Mashatile and Irish arts minister Jimmy Deenihan.
