MAM
Makita expends sponsorship deal for Asian football by 4 years
MUMBAI: The Asian Football Confederation (AFC) has announced that Makita has extended its commercial engagement with Asian football for a further four years.
The Japanese power tool company, which has worked with the AFC since 2005, has extended its commercial relationship with Asian football’s governing body through the AFC National Programme until 2016.
Makita’s sponsorship includes all AFC national competitions including the AFC Asian Cup – Asia’s top sporting event – as well as the qualifying tournaments for the 2014 FIFA World Cup and 2016 Olympic Games.
AFC acting president Zhang Jilong said, “Asian football has provided great value in recent years to its sponsors. We hope that our relationship with Makita will allow football in our continent to continue to flourish.”
The agreement was sealed by World Sport Group, the AFC’s exclusive marketing and media partner in conjunction with Dentsu.
Makita president Masahiko Goto said, “We are proud to continue our partnership with AFC as we have been a part of Asian football family since 2005, We have been working hard to succeed together with Asian football for many years and we intend to continue working together with the Asian Football Confederation.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
