MAM
NAMS identifies 55 potentially misleading TV and Print ads
Mumbai: NAMS, the National Advertising Monitoring Service, has tracked down 55 print and TV ads as potentially making misleading/false/unsubstantiated claims. Hence, they were violating chapter 1 of ASCI ad code.
NAMS was set up by ASCI in partnership with TAM on 1 May with a mission of reducing misleading advertisements. It aims at improving the self-regulatory mechanism by speeding up the processes and compliance of its codes for advertising content.
NAMS monitored 40 print and 15 TV commercials in the first month of its launch. According to the advertising regulatory body, this is a huge jump in the first month of proactive monitoring as before NAMS there were only 177 ad complaints in the fiscal year 2011-12. This is as much as 31 per cent of ads to be processed in just one month of what was done in 12 months.
ASCI chairman I Venkat said, “We are enthused with the results shown by NAMS in the first month of the proactively monitoring of ads. Going by the initial results I am confident that NAMS will enhance the ad self regulation redressal process manifold. We now expect to see significant reduction in ads making misleading, false or unsubstantiated claims in the future with start of NAMS and consumers in India will benefit immensely.”
As per ASCI‘s agreement with TAM Media Research, AdEx India identifies ads which are in potential violation of Chapter 1 of ASCI code.
AdEx India monitors newly released ads in the auto, banking, financial services and insurance, FMCG (incl. F&B), consumer durables, educational institutions, health care products and services, telecom and real estate sectors. The scope of work covers the tracking of more than 30 Newspapers (all editions) which contribute to over 80 per cent of national newspaper readership and all TV Channels across the country in all Indian languages.
Ads seen as those potentially violating Chapter 1 of ASCI Code are forwarded to ASCI on a weekly basis, post which ASCI process them as per its normal complaint procedure involving its Consumer Complaints Council (CCC) for adjudication.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
