MAM
Webchutney realigns top structure
MUMBAI: In a bid to consolidate diverse client portfolio and propel growth, independent digital marketing agency Webchutney has announced key movements within the organisation in its Mumbai and Delhi offices.
The reorganisation is being done to facilitate forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.
As part of the move, Rahul Nanda, who was COO of the company, will take on the role of partner and president – mobile initiatives. The new autonomous division, with focus on product initiatives in the mobile and tablet space, is ramping up fast, while actively building interactive apps and games capabilities, the company said.
Meanwhile, executive creative director Nishi Kant has been named chief operating officer – west and south region. Saket Vaidya steps up as chief operating officer – north region from vice president, regional operations. Tarana Mehta has been promoted to chief strategy officer from vice president – strategy and business development and Meghana Bhat moves up as executive creative director from creative director.
Webchutney CEO Sidharth Rao said, “The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large.”
Webchutney was co-founded in 1999 by Rao and national creative director Sudesh Samaria in New Delhi. The agency employs 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from start-ups to Fortune 50 companies like Airtel, Coca-Cola, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Make My Trip, Bajaj Auto, Suzlon and Proctor & Gamble among others.
The agency boasts of witnessing steady year-on-year growth ranging from 70-90 per cent while producing “innovative” and “award-winning” campaigns across web and mobile platforms.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
