MAM
Intercontinental gets Cogmat to handle its social media duties
MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the Mumbai-based luxury hotel and the spends on social media are estimated to be 10 per cent of the total marketing budget for the digital medium.
The core idea of the campaign will be to drive the brand message on the social media platform. No pitch was called for the account.
Cogmat’s duties on the mandate include reviving the existent properties that Intercontinental Marine Drive on the social media platforms like Facebook and Twitter. It will also be involved in enhancing the brand’s online reputation using social media and industry relevant websites such as Tripadvisor, Zomato, Burrp and Lonely Planet by answering guest queries and calling for customer feedback.
Earlier this month, Neemrana Hotels hired Internet Moguls for search engine optimsation.
Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals like education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.
MAM
ECI ropes in Chhota Bheem for voter awareness in West Bengal
Animated icon to boost turnout in Howrah ahead of April polls.
MUMBAI: Chhota Bheem just swapped his gada for a voter card because when even cartoon heroes start campaigning, you know it’s time to get out and vote. The Election Commission of India has enlisted the popular animated character Chhota Bheem to enhance voter awareness and participation in Howrah district, West Bengal, as part of its Systematic Voters’ Education and Electoral Participation (SVEEP) initiatives.
The campaign, themed Chunav Ka Parv, Paschim Bengal Ka Garv, aims to make the electoral process more inclusive, engaging and accessible, particularly for young and first-time voters. Polling for the West Bengal Legislative Assembly elections will be held in two phases on 23 and 29 April 2026, with vote counting scheduled for 4 May 2026.
A senior election official said, “Chhota Bheem, being a popular and friendly public awareness animation icon, will help in spreading voter awareness messages in a more engaging and relatable manner for families, children and first-time voters. He seems a good fit because he is one of India’s most loved and trusted characters with strong recall across age groups.”
Green Gold Animation founder & CEO Rajiv Chilaka added, “We are happy that the EC has decided to use our popular animation character in their awareness campaign. This is in line with the brand’s larger public interest associations, including collaborations across literacy, public safety, education and awareness initiatives with government and PSU-linked institutions.”
The initiative reflects a growing trend of using entertainment and popular icons to deliver civic messages effectively through digital platforms and on-ground engagement.
In a state where every vote counts and every hero inspires, the Election Commission has found the perfect sidekick: a fearless little warrior who already knows how to rally the masses, this time, not against demons, but for democracy.
