MAM
Affle appoints Vikas Katoch as national sales head
MUMBAI: Digital media company Affle has appointed Vikas Katoch as national sales head. It has also roped in Prashant Kripps as head – publisher development and management for its soon-to-be launched new digital business unit.
Both Katoch and Kripps move from Komli Media where they were working as national sales head-video advertising and national head for publisher groups respectively.
Additionally, the agency has promoted Gaurav Pahwa as national sales head – mobile.
Affle regional director business development Sankalp Mehrotra said, “We are very happy to welcome Vikas and Prashant to the Affle team. Given their robust experience in the digital industry, we look forward to exciting times ahead and achieving continued success. I am equally pleased to announce Gaurav‘s promotion to head mobile ad sales in India. Over the last few months we have made a lot of key appointments in Affle, and with a team like this we believe we are well geared to achieve very significant business growth this year.”
Katoch said, “I am extremely happy to join Affle at this crucial juncture when we are growing our business across new digital media domains I am looking forward to creating rapid business growth in Affle this year.”
Kripps added, “I am very excited to be part of Affle at this time of rapid growth and expansion. Over the last few years I have worked across traditional & digital media and find the growth happening in mobile and some of the other digital advertising domains very fascinating. I am looking forward to contributing towards creating much greater success in Affle‘
Katoch comes in with over 12 years of digital sales and marketing experience in companies like Jivox, Hungama, IT Nation and Asian Paints.
Kripps also brings in over 12 years of experience across television, print, OOH and digital media in companies like Times, HT Media, Media2Win and GroupM Mindshare.
Pahwa had joined Affle last year from Network18 and has since played a very key role in driving Affle‘s mobile advertising sales effort forward, the company said.
Brands
Motorola India names Ipshita Chowdhury marketing head
Gagandeep Bedi moves to Asia Pacific strategy as India gets new lead
GURUGRAM: Motorola India has appointed Ipshita Chowdhury as India marketing head, tasking her with sharpening brand salience and accelerating growth in one of its most contested markets.
She succeeds Gagandeep Bedi, who has been elevated to Asia Pacific marketing strategy and operations lead. Both executives will report to Motorola head of marketing, Asia Pacific Shivam Ranjan.
Chowdhury brings more than two decades of cross-sector marketing experience spanning telecom, automobile and FMCG. She has previously held leadership roles at Nokia, Microsoft, Philips Lighting and Valvoline Cummins, building consumer-facing brands across categories.
At Motorola India, she will oversee integrated campaigns and brand strategy nationwide, as the company seeks to consolidate recent gains in the smartphone market.
Bedi, in his previous India role, was credited with reinforcing Motorola’s positioning and driving brand momentum over the past year. In his expanded regional mandate, he will work with Asia Pacific leadership and country marketing heads to align strategy, strengthen operational discipline and unlock growth across mature and emerging markets.
Ranjan described India as a critical growth engine for the brand, noting that Bedi’s regional remit would foster tighter strategic cohesion across Asia Pacific, while Chowdhury’s consumer insight and category breadth would help scale the brand’s next phase in India.
Chowdhury said she was joining at a moment of “strong growth and momentum”, adding that she intends to deepen consumer engagement in a market where technology cycles move fast and brand loyalty is hard won.
