MAM
22 Indian entries in fray for Outdoor Lions
MUMBAI: The Outdoor Lions shortlist at this year’s Cannes Lions has 22 entries from India with four each from McCann Worldwide, Leo Burnett and Brand David Communications, three each from Ogilvy and Mather and the DDB Mudra Group, two from Bates Mumbai and one each from Grey Worldwide and DraftFCB+Ulka.
The McCann’s campaign for Western Union Money Transfer earned it three entries in the sub category of Banking, Investment and Insurance for the Franklin Gandhi, Lincoln Fahd and Queen Mao executions.
The fourth entry from McCann is for the Keeping the Legends Alive for SaReGaMa India during the Sawai Gadharva music festival in the Special Build sub category.
All four entries of Leo Burnett’s are in the sub category Home Appliances, Furnishings, Electronics and Audio-Visual for its executions themed Cigarette, Socks, Fish and Eggs for Bajaj
Electricals Exhaust Fans.
Brand David’s entries are Pig Attack, Buffalo Attack, Deer Attack and Goose Attack in the sub category Cosmetics and Beauty, Toiletries & Pharmacy. The agency carried out the executions for Soliance Pharma Products Peptocid Antacid Tablets.
O&M’s work for Yahoo earned it two shortlist spots: one in the Special Build sub category (Carry Heavy Attachments) and one in the Transit sub category (Truck Attachment). Its third entry came in the form of the Chanting Lighter campaign it conceptualised and executed for the Cancer Patients Aid Association’s Anti Smoking Initiative. This entry falls in the Small Scale Special Solutions sub category.
The DDB Mudra Group secured its three shortlist entries for its work on Steadfast Shredders titled Elvis, JFK and Roswell in the Business Equipment and Services sub category.
Bates’ two spots on the shortlist were for the agency’s work for Park Avenue Wrinkle Free Shirts in the sub category Clothing, Footwear and Accessories.
Grey’s entry was shortlisted in the Home Appliances, Furnishings, Electronics & Audio-Visual sub category for its work on FujiFilm India, while DraftFCB+Ulka’s entry came in the sub category
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages for its campaign titled Falling Hoarding for Mumbai Traffic Police.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
