MAM
Luxor Nano Technology ropes in Amitabh Bachchan as brand ambassador
MUMBAI: Luxor Group‘s Luxor Nano Technology has appointed Amitabh Bachchan as the brand ambassador to endorse their newly launched product Luxor Nano Clean.
Bachchan will be seen endorsing Luxor Nano Clean products in an all India multimedia campaign estimated at a marketing budget of Rs 150 million. He will feature in TVC created by Lowe Lintas and directed by Lowe Lintas chairman and CCO R. Balki.
Luxor Nano Clean (cleaners and protectors) are based on the revolutionary Nanotechnology, a 2 in 1 technology which not only cleans but also protects the object, and is being introduced in the world for the first time by Luxor Group.
Luxor Group chairman and president D.K. Jain said, “I am very pleased to announce our association with Mr. Bachchan to endorse our newly launched product in the market called Luxor Nano Clean by Luxor. We could not have found a better choice since his acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same- a 2 in 1 revolutionary technology which will definitely surprise the Indian cleaning products industry. Mr. Bachchan‘s association with our brand has done wonders to us and we hope to continue the same way.”
Balki said, “Just like Mr. Bachchan, Luxor Group has been evolving over the years and have tried to remain pioneers in terms of technology, with varied product offerings. In order to capture the target audience for Luxor Nano Clean, we wanted to take help from someone who has a spotless personality and who better than Mr. Bachchan”.
Bachchan added, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
