MAM
Magnon adds Haier’s social media biz to its kitty
MUMBAI: Digital media agency Magnon Solutions has won the digital media account for Haier Appliances. The agency will manage the social media duties for the brand, apart from retaining its present set of services to Haier.
Magnon has been responsible for developing and maintaining Haeir‘s website since 2008.
The agency‘s duties will include strategising the social media to strengthen the consumer interaction and creating a face for the brand.
Haier India head of marketing Shanta Roy Sanjeev said, “The consumer durable market in India is extremely competitive. To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours. Magnon was a more obvious choice for us, not just because of the years of experience but also the full spectrum digital experience that it offers.”
Magnon Solutions founder and CEO Vineet Bajpai said, “Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our efforts at Magnon will be to enhance the overall interaction between the brand and its customers.”
Haier has been aggressively marketing its range of consumer durable products in India and has recently announced the launch of India‘s first six-door refrigerator series.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
