MAM
Disney in deal with Sunteck Realty to launch co-branded apartments
MUMBAI: Disney Consumer Products India, the licensing & merchandising arm of The Walt Disney Company India, has done its first licensing deal in the real estate sector with Mumbai-based real estate company Sunteck Realty to launch Disney Inspired Homes in Goregaon, the Northern suburb of Mumbai.
Disney inspired homes will have Disney branded furnishing, home décor products, color palettes, bedding products, bath fittings and more to bring Disney experience for the family.
The project will also have Disney inspired kids recreational areas such as swimming pool, play zone, party and activity areas for kids to spend time with their family and to bond together.
Spread over 23 acres, the project ‘Sunteck City’ is being developed by Sunteck Realty at Goregaon West and has a developable area of six million Sq.ft of mixed development township.
The project is expected to generate a turnover of approximately Rs 100 billion to the company, the statement said.
“We are pleased to be working with Sunteck to offer Indian families an opportunity to bring a piece of Disney magic into their homes. Disney’s beloved characters and stories have inspired multiple generations of fans,” said Disney UTV MD Consumer Products, Retail and Publishing Roshini Bakshi.
“Our Disney Home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paint and bath accessories. We look forward to bringing more Disney inspired home environments and décor to kids and families in India.”
This is the second major licensing deal between a media brand and a real estate company.
In 2010, Nirmal Limited, India’s leading Real Estate Company, had entered into an exclusive licensing agreement with Discovery Enterprises International (DEI) – a division of Discovery Communications, to develop Discovery-branded residential apartments, offices spaces and lifestyle clubs.
The deal gives Nirmal an exclusive use of the Discovery brand for the Indian market over the next 10 years. All projects under the Nirmal – Discovery tie-up will be green initiatives which will be Discovery certified.
Sunteck Realty chairman and MD Kamal Khetan said, “Our association with Disney in Mumbai helps us differentiate our offering from the other players in the market and breaks through the clutter to offer families their dream home. We are excited to be the first ones to bring Disney inspired homes to India.”
“This association with Walt Disney reiterates our commitment to deliver niche living spaces to discerning customers. It is our endeavor to build dream homes and create an exciting atmosphere for families to raise their kids. Sunteck City will form a conducive and holistic environment that entails living beyond residencies,” he added
DCP India is focusing on broadening its distribution by expanding product reach beyond large cities through existing licensees and ‘direct to retail’ relationships. It is working with over 85 licensees across categories, with its products available across 100,000 different retail formats in India.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
