MAM
Omnicom in talks to buy LBi for $575 mn
MUMBAI: Close on the heels of rival media communication house WPP buying out digital agency AKQA for $540 million, rival advertising giant Omnicom Media Group is said to be in talks to buy LBi, the independent full-service digital marketing agency, for an estimated $575 million (?368 million).
LBi said it is in ‘ongoing discussions’ with third parties about a possible sale, but did not state whether Omnicom was among them.
LBi International is Europe‘s largest independent marketing and technology agency having 30 operations in 16 countries and employing 2,120. The company’s turnover in 2011 was $250 million (?160 million) and net profit stood at ?22 million.
The digital agency’s birth can be traced back to 2001 when Swedish internet consultancy Icon Medialab merged with rival Dutch web company Lost Boys to form Lb Icon. At the time, the operations were handled out of Amsterdam. Later in 2006, Lb Icon merged with Framfab and was renamed LBi. The newly formed entity then went on to acquire agencies Syrup and Special Ops in 2008 and BigMouthMedia in 2010. In November last year, the conglomerate bought youth marketing and social media agency, Mr Youth, in a deal valued at around $45m.
With digital being touted as the medium of the future, the leading communication giants have been on an acquisition spree since the year began. Recently, WPP’s JWT bought 51 per cent equity stake in India agency Hungama Digital.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
