MAM
ESPN Star Sports to earn Rs 50 mn ad rev from Wimbledon
MUMBAI: ESPN Star Sports has completely sold out on its inventory and could earn advertising revenue of Rs 50 million from the Wimbledon tournament.
Brands like Rolex, Tourism Authority of Thailand, Malaysia Tourism Board, Perfetti, Samsung, Colgate Palmolive, Vodafone, Renault Nissan, IBM, Nokia, Reliance Netconnect, Parle Agro, Pernod Ricard (Seagram) and MetLife have bought airtime on the live telecast of the Wimbledon.
The main pull for advertisers to associate with the event is the fact that it has a following among male SEC ABC TG.
According to a senior media buying executive, ESS could end up with Rs 50 million from the event. The executive says that advertisers are forking out between Rs 15,000-25,000 for buying airtime on the property as Wimbledon is the biggest Tennis championship.
The event will be covered on Star Sports and in high definition on ESPN HD, with up to 140 hours of live coverage on both the channels.
“Tennis has been quite a popular sport among its target audience in India and Wimbledon has been one of the most followed tournaments for a long time. I think we are seeing the reflection in TV ratings as well and given the fact that it’s a two-week long tournament, played during prime time for India, it’s a viable opportunity for marketers,” says Spatial Access CEO Nikhil Rangnekar.
Agrees VivaKi Exchange CEO Mona Jain, “Even though the hype around Wimbledon isn’t the same as it used to be before, it continues to be the biggest Tennis property. Tennis has its own following in India and offers good opportunity for brands that are looking to reach out to specific target audience.”
Neo Sports had earned an estimated advertising revenue of Rs 45 million from the recently concluded French Open. The channel had roped in Reliance 3G, Coca-Cola, Renault, Kerala Tourism and Vinni Pharmaceuticals as broadcast sponsors.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
