MAM
Vodafone’s new ‘Delights’ campaign to add caring image
MUMBAI: Telecom service provider Vodafone has launched a new campaign to familiarise the users and audiences with its Vodafone Delights.
The earlier ‘Delights‘ campaign showed a budding friendship between two girls where each one would go out of the way to treat the other special. This time around too, the creative agency, Ogilvy and Mather, was asked to develop a campaign which had the emotional resonance of the earlier campaign but also that would enhance Vodafone‘s credentials as a telecom service provider. The aim of the campaign is to communicate that Vodafone cares for its customers and strives to introduce initiatives to delight them.
The six-week long campaign uses stories of the growing friendship between an old man and a little boy. The film follows the old man’s efforts to surprise and delight his little friend which lead to many sweet yet playful interactions between them. During the course of the different ads, different Delights offers are communicated to the viewer.
The first TVC in the series is based on the concept of ‘Thank You‘ cards followed by two birthday themed ads. The TVCs are part of a high decibel media plan that uses radio, print, outdoor, on ground, digital and online platforms for communication.
The film is produced by Nirvana films.
Vodafone Delights was introduced in October 2011 giving customers benefits on travel, lifestyle, dining and entertainment with other commercial establishments. The new campaign has been launched in order to introduce the audiences to the latest addition to the Vodafone Delights offers – a special offer for any Vodafone customer walking into the telecom provider’s stores, a special telecom offering for its patrons in for m a birthday gift and the new ‘Happy Hours’ offer in the afternoon slot.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
