MAM
Vodafone’s new ‘Delights’ campaign to add caring image
MUMBAI: Telecom service provider Vodafone has launched a new campaign to familiarise the users and audiences with its Vodafone Delights.
The earlier ‘Delights‘ campaign showed a budding friendship between two girls where each one would go out of the way to treat the other special. This time around too, the creative agency, Ogilvy and Mather, was asked to develop a campaign which had the emotional resonance of the earlier campaign but also that would enhance Vodafone‘s credentials as a telecom service provider. The aim of the campaign is to communicate that Vodafone cares for its customers and strives to introduce initiatives to delight them.
The six-week long campaign uses stories of the growing friendship between an old man and a little boy. The film follows the old man’s efforts to surprise and delight his little friend which lead to many sweet yet playful interactions between them. During the course of the different ads, different Delights offers are communicated to the viewer.
The first TVC in the series is based on the concept of ‘Thank You‘ cards followed by two birthday themed ads. The TVCs are part of a high decibel media plan that uses radio, print, outdoor, on ground, digital and online platforms for communication.
The film is produced by Nirvana films.
Vodafone Delights was introduced in October 2011 giving customers benefits on travel, lifestyle, dining and entertainment with other commercial establishments. The new campaign has been launched in order to introduce the audiences to the latest addition to the Vodafone Delights offers – a special offer for any Vodafone customer walking into the telecom provider’s stores, a special telecom offering for its patrons in for m a birthday gift and the new ‘Happy Hours’ offer in the afternoon slot.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
