MAM
Jet Airways to fly on Disney’s icon brands
MUMBAI: Disney Channel India and Jet Airways Monday unveiled a Disney-themed aircraft wrapped with images of Disney’s Mickey Mouse, Minnie Mouse, Donald Duck, Daisy, Goofy and Pluto at Mumbai International Airport marking the culmination of the Jet Set Go on-air campaign.
The Boeing 737-800 from the fleet of Jet Airways, India’s premiere international airline, will be in the air beginning 10 July.
The Disney Channel’s ‘Jet Set Go’ campaign generated a six million entries that were submitted from all over India, with 37 families being awarded the prize of an all-expense paid trip to Hong Kong Disneyland Resort where they will be able to meet all of their favourite characters.
“At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. Jet Set Go is one such initiative which has seen a phenomenal response from all corners of the country,” said Disney UTV Executive Director – Disney Kids Network Vijay Subramaniam.
“We‘re delighted to welcome the 37 winning families to the Hong Kong Disneyland Resort and help make their dreams come true with magical Disney experiences. They‘ll be joining the growing number of Guests who visit from India. In the 2011 fiscal year, the Resort experienced an 8 per cent increase in Guests from India over the previous year, with over 70 per cent indicating the intention to revisit in the future,” said Hong Kong Disneyland Resort Director, Marketing Wendy Chu.
“Jet Airways is delighted to collaborate with Disney through this unique opportunity to deliver a creative and memorable experience to kids and their families. Exterior aircraft branding creates a bold visual impact for all airport guests and personnel. We are happy to see the results and will look for more opportunities to create unique experiences for JetKids in the future,” said Jet Airway VP Marketing Manish Dureja.
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
