Brands
Hindustan Pencils ignites imaginations at Krazy Kids Karnival sixth edition
Mumbai: Hindustan Pencils, a leader in the stationery industry and the driving force behind iconic brands like Apsara and Nataraj, had geared up to infuse the sixth Krazy Kids Karnival at Nesco grounds in Goregaon from 26 to 28 January 2024 with a wave of creativity. With an expansive stall, Hindustan Pencils aimed to enchant young minds through a variety of engaging activities and captivating product display
The stall was ingeniously divided into two zones, both promising a unique and entertaining experience. In the Art Zone, children had the opportunity to explore their artistic potential with Hindustan Pencil’s extensive range of high-quality art materials. From vibrant colored pencils to innovative drawing tools, this space served as a haven for budding artists, fostering creativity and self-expression.
Kids were enchanted as they participated in the “Create Magic with Matt Magic” activity, crafting art and crafts with Matt Magic pencils. The Matt Magic longest shaving contest promised friendly competition, showcasing skills in a fun and engaging manner. The elegant Absolute Pencil Stand was on display, a must-have accessory for every young artist.
Additionally, Hindustan Pencils also officially launched Apsara Marvel Avengers and Nataraj Hidey pencils, adding an exciting touch of innovation to the stationery collection.
Hindustan Pencils president Pradip Ughade said, “As we stepped into the vibrant world of the 6th Krazy Kids Karnival, we, at Hindustan Pencils, were delighted to ignite the spark of creativity that resides within every child. Apsara and Nataraj stood as testament to our commitment to fostering innovation and imagination. Through engaging activities and captivating displays, we invited families to join us on this journey of discovery and self-expression. At Hindustan Pencils, we believe in the power of creativity to shape young minds, and we were thrilled to be part of an event that celebrates the boundless potential of every child.”
Hindustan Pencils, with its rich legacy of inspiring generations, is committed to providing a platform for continuous engagement, entertainment, and education. The sixth Krazy Kids Karnival promised to be an unforgettable experience for children and families alike, as Hindustan Pencils ignites the spark of creativity in every young heart.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
