MAM
From Here On bags Aureole Inspecs account
MUMBAI: Delhi-based integrated advertising agency, From Here On Communications, has won the creative and media mandate for eyewear brand Aureole Inspecs.
The account size is between Rs 120 to 150 million.
The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On’s understanding of the eyewear sector helped bag the account, according to the agency.
The incumbent agency on the creative business is Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.
“It is a great opportunity for us as this segment offers exciting possibilities in building a brand,” said From Here On managing partner Gullu Sen.
Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.
The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.
From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
