MAM
MTR teams up with Fox Star Studios to market its Badam drink mix
MUMBAI: MTR Foods has partnered with Fox Star Studios, the makers of animated franchise The Ice Age, to market its range of Badam drink mix. The company will be offering badam and chocolate flavours during Ice Age 4.
Fox‘ film Ice Age 4: Continental Drift has been a big draw among children. MTR was keen to bring in a new wave of energy, excitement and make milk consumption more fun this season with this association by launching the drink.
“Ice Age titles are a massive success, highly entertaining and with lead characters that are so engaging and fun for kids that it offers our badam drink mix and chocolate badam drink mix an ideal platform for association,” said MTR Foods VP marketing Vikran Sabherwal.
Fox Star Studios CEO Vijay Singh added that Ice Age is the most successful animated franchise in India, which is hugely anticipated in particular, amongst children and families. “We are delighted with the association between Ice Age 4: Continental Drift and MTR‘s new range of kids‘ drinks,” he added.
The new products will be available across India through all major retail outlets and beverage counters from this month. It is available from 25 gm sachet priced at Rs 10 to 1 kg pack for Rs 280.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
