MAM
DGM India launches ad network ‘dgMatix’
MUMBAI: DGM India has launched an ad network – dgMatix, which will utilise it proprietary technology to deliver impactful and transparent campaigns.
dgMatix‘s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise and publisher-wise performance. It is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.
DGM India MD Anurag Gupta said “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher‘s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher‘s website that is interoperable with multiple platforms like Flash and HTML5. Our technology optimises the publisher‘s inventory and provides maximum eCPM and eCPC”.
dgMatix offers two kinds of solutions to advertisers- viz. impact and reach.
In case of impact solutions, dgMatix delivers the Brand Box, Brand Bar and Brand Bang on identified selected tier 1 and tier 2 websites. Brand Box is a “high impact” slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs. In Brand Bar, dgMatix uses technology to serve ads in the margin/free space on the left and right side of the website content. Meanwhile, in Brand Bang, dgMatix offers the “highest impact” ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.
According to the official statement, dgMatix has a reach of over 30 million Internet users on a monthly basis. The pricing strategy includes charging advertisers on authenticated and verified deliveries, as per client‘s analytics reports. The pricing models include cost per visitor, cost per click and cost per thousand impressions. It also gives detailed during and post-campaign reporting, including IP addresses.
DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past five years on a pay-for-performance basis.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
