MAM
Eon Electric brings Goosebumps on board as creative partner
MUMBAI: Eon Electric has roped in Delhi-based agency Goosebumps to handle its creative mandate. The home appliance brand had called for a multiagency pitch that also saw a participation from Saatchi and Saatchi, Percept/H, DDB Mudra and RK Swamy BBDO.
Confirming the news to indiantelevision.com, Eon Electric marketing manager Saurabh Sinha said, “The size of the business is between Rs 150 million and 200 million. We were looking at someone to partner us in the strategy and creative processes of marketing the brand and after close inspection; we found Goosbumps fir the bill.”
Eon Electric was earlier part of the Indo Asian Fusegear group and was taken over by LeGron recently. Post the change in ownership, the company has plans of expanding it product portfolio to lights, fans, mobile accessories apart from modular switches and wires and cables. The company also plans to physically expand by setting up shop in Haridwar in the near future.
“Since we are planning to expand on a large scale, we thought it would be wise to get a professional agency on board,” revealed Sinha.
The media duties for the brand are carried out by an in-house team. Sinha averred that down the line, Eon Electric may get a media agency on board as well. As of now, the company‘s next project is to find a suitable digital agency to carry out the digital duties including social media.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
