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Olympics viewership growing among younger viewers in the US
MUMBAI: US broadcaster NBC has announced that through seven days of its coverage of the on-going 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls.
Overall viewership for teen girls, 12-17, is up 54 per cent versus 2008 (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29 per cent versus 2008 (7.2 rating vs. 5.6 rating).
Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC‘s coverage of the London Olympics is 89 per cent higher than the No. 1 rated prime-time show on broadcast television in the same demographic (Glee/Fox), according to an official statement from NBC.
Teen girl ratings for the London Olympics are also more than double the rating of the number one prime-time shows on remaining competing broadcast networks.
The NBC data provides more viewership details. More than three times as many female teens watched the London Olympics in prime-time than purchased a movie ticket to The Twilight Saga: Eclipse.
Around 171 per cent more teens watched NBC‘s coverage of the London Olympics than shopped at Abercrombie and Fitch in the last three months, NBC stated.
In addition to an increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content.
Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most for any non-US Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing‘s 174.1 at the same point through the Games.
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Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
