MAM
Yang Communications bags India TV’s creative mandate
MUMBAI: India TV has awarded its creative mandate to Saints & Warriors‘ agency Yang Communications.
The Hindi news channel had called for a pitch that lasted a couple of rounds with the participating agencies demonstrating their knowledge of the space.
Yang managing partner Sanjay Sharma said, “We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process, we were able to demonstrate some innovative communication solutions which resonated with the client.”
Yang creative director Anil Verma added, “The creative challenge is of creating and preserving a rightful stature for a leader.”
India TV MD and CEO Ritu Dhawan said, “We are confident of having found a right partner in Yang while we further consolidate & cement India TV‘s leadership position in the minds of advertisers & viewers alike and ready ourselves for bigger stakes in the broadcast media space.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
